Basic White is Replacing Whisper White

Basic White is Replacing Whisper White cardstock, envelopes, and note cards. These products are now available to order.

Everyone who places an order from me in January will get a Bookmark with all the Basic White product numbers.
Put in your Catalog to make it easier to order Basic White products when your Whisper White runs out. I will make the bookmarks as soon as I get my Basic White cardstock.

Here is what Stampin’ Up! announced on it’s Demonstrator Website on December 11, 2020.

“Whisper White has been a Stampin’ Up! staple for so long. We love it and we know you love it, too. We are sad to announce that the supplier’s mill producing our Whisper White cardstock has permanently closed due to impacts from the COVID-19 pandemic. Unfortunately, we weren’t given much notice on this closure. This means that the technology unique to this particular supplier is now unavailable to us and we can no longer offer our Whisper White cardstock and related products, such as Whisper White Note Cards & Envelopes. Please note that this won’t affect any of our other cardstocks, this only affects Whisper White.”

“We know Whisper White has a huge fan base; we’re big fans, too! And we are crushed that it’s going away. Even though this decision was out of our hands, rest assured that we jumped right into action to find the best replacement paper possible. We have dedicated many hours to source and tested alternative cardstock options from several suppliers to find the perfect fit that still maintains the Stampin’ Up! quality you know and trust. We are happy to share that we have found a winner for our new cardstock, Basic White!”

“The quality of our new Basic White was thoroughly tested by our quality assurance and product teams. It also tested very well with demonstrators and concept artists who gave it a huge thumbs up. We believe in the quality of the new Basic White cardstock and we know it will become your new crafting staple!”

“Since this change is outside our control, we haven’t been able to tackle all necessary alterations at once. You may still see the name Whisper White on some of our non-cardstock product labels, catalog, and marketing material for a while. We will be working on a rolling change to address this.”

While we expect this to come as quite a surprise, we hope that this transition to our new Basic White products can be an exciting change for everyone! …”

“It’s always hard to say goodbye, but we are excited about the new Basic White product line and we encourage you to try it out! We are confident that you’ll love it just as much as we do.”